This timeline outlines the main steps of the project, from discovery and research

to final delivery. Timing may shift depending on how quickly feedback is received

and whether the requested revisions extend beyond the agreed scope.

Week 1 — Discovery & Research

Briefing, goals alignment, visual research and market context review.

Week 2 — Concept Development

Creative direction, initial concept development and first presentation.

Week 3 — Design Creation & Refinement

Visual system development, feedback review and selected direction refinement.

Week 4 — Finalisation & Delivery

Brand guide preparation, final exports and delivery of approved files.