Fieldwork
Things worth wearing in.
Modern menswear rooted in vintage Americana and the outdoors
The Brief
Not adventure gear. Not retro cosplay.
The brief was a philosophy, not a trend. Rugged but not macho. Vintage but not retro. Sophisticated but not precious. Outdoorsy but not technical. American but not cliché.
For the guy who owns a vintage Land Rover, listens to old records, and wants his clothes to look worn-in, not styled.
The Idea
The name says it all.
Field = landscape, nature, rural life.
Work = craft, utility, workwear, making things properly.
Take the long way. Buy things that last. Get outside. Know where your clothes come from. Make time for good people. Let things get a little worn in.
The Mark
I wanted one mark that held both sides.
Field + Work in a single form.
The Typography
Custom serif. Sharp cuts on the F and k reference old American signage and National Park lettering, but kept low-contrast and soft so it feels lived-in. Paired with Things worth wearing in: italic serif, always small. It sells patina, not hype.
Construction
Built on a tight grid, all curves from a single radius. Designed to age well, just like the clothes. Waxed cotton, canvas, corduroy, denim, wool.
The brand should be felt in the materials, not big logos.
System & Colour
Foundation is muted and earthy: Ecru, Oat, Faded Navy, Forest, Moss, Tobacco, Rust, Washed Black, Stone, Burgundy.
Photography: documentary, not editorial.
A truck on a forest road. A cabin. A workbench. A campfire. Faded motel signs.
In Use
First application was the cap, if it works embroidered small on brushed cotton, it works everywhere.
