KINT
Better Outside
Building a cycling brand that feels fresh and quality.
The Brief
KINT is a small, independent cycling brand that values quality over
quantity. Rather than competing with established cycling brands
by following the same visual formula, KINT was designed to carve its
own path, appealing to riders who appreciate thoughtful design and
high-quality cycling apparel.
The Insight
The brand embraces clean typography, balanced compositions, and a
disciplined use of colour to create an identity that feels both modern
and purposeful. Every design decision supports a premium aesthetic
without unnecessary complexity, allowing the products and
craftsmanship to take centre stage.
The Execution
The identity was built around the idea that restraint can be just
as distinctive as excess. Rather than relying on loud graphics or
trend-driven aesthetics, the visual language focuses on confident
typography, carefully considered spacing, and a refined colour
palette that gives every product a premium, contemporary feel.
